Hello, I’m Crystal.

A problem-solver, efficiency nerd, and someone who really hates friction. Design just happens to be the perfect outlet for all of that.

I break problems down until they’re simple, then rebuild them for real humans. My superpower? Asking, “does it actually need to be this way?” (Spoiler: usually not.) I’m known for going the extra mile and fighting fiercely for the user.

Along the way, I’ve reshaped product strategy at the executive level, seen my work featured on Mobbin, and built experiences that scale from small businesses to enterprise teams reaching millions. I geek out over productivity tools (like PamPam and Notion) and I'm always hunting for automation and systems that eliminate friction and make life smoother for everyone.

Outside the day job, I wrote "Designing Unity," built a time estimator born from my own frustration with never knowing how long projects would take (it's always longer than you think), and became Digital Director for the Amos Lemon Burkhart Foundation. I also found myself public speaking and leading workshops about design and strategy.

I want everyone who works with me to walk away feeling impressed, understood, and maybe a little inspired. When I've done my job right, the messy becomes clear, the complex becomes simple.